What to Expect Marketing Director of Small Town Center for the Arts

Job Description

Organization

Long Wharf Theatre has embarked on an unprecedented journey to conductor in a new affiliate for the Tony laurels-winning visitor.
Information technology is committed to building a boundary-breaking theatre with, for, and by the New Haven community, working to reimagine the experiment that is the new American theatre.

The company is led by Artistic Director Jacob G. Padrón and Manager Kit Ingui. Jacob joined Long Wharf Theatre in February 2019, bringing extensive industry experience, including posts at The Public Theater, Steppenwolf Theatre, and Oregon Shakespeare Festival, and a vision for what is possible and what is next. In 2022 he founded The Sol Project, a national theatre initiative that showcases Latinx playwrights and artists of color through collaborative partnerships with leading theatres in New York and across the country. Kit Ingui joined the company in 2022 every bit Associate Managing Director and was promoted to her current mail of Manager in Oct 2019, overseeing all operations of the theatre. Kit was formerly on staff at Joey Parnes Productions, working on numerous Broadway shows and has been a company manager for several acclaimed Broadway productions including Hair, A Gentleman's Guide to Love and Murder, and Passing Strange, among others.

Long Wharf Theatre began in 1965 in the nearly intriguing of spaces―a vacant warehouse and food shipping last facing the New Haven Harbor―with the opening of Arthur Miller's assuming political play The Crucible, which ran for 2 weeks. Since and so, Long Wharf Theatre has been a unique home for theatre artists from across the country and around the world, hosting some of the biggest names and talents in the field at diverse stages of their careers. As a result, Long Wharf Theatre has transferred more than thirty productions to Broadway or Off-Broadway, including classics like Wit (Pulitzer Prize); The Shadow Box (Pulitzer Prize and Tony Award/Best Play); American Buffalo, Quartermaine'southward Terms (Obie Accolade/Best Play); The Gin Game (Pulitzer Prize); and The Changing Room. Recent shows such every bit Satchmo at the Waldorf; My Name is Asher Lev; Napoli, Brooklyn; and Meteor Shower were staged and developed at Long Wharf Theatre earlier playing in New York.

Grounded in the pillars of artistic innovation, radical inclusion, and revolutionary partnerships, Long Wharf Theatre is seizing the change sweeping beyond American theatre, facing head-on both the provocative questions and new opportunities these times need. The theatre plans to usher in a new producing model while remaining committed to using the power of theatre to bridge communities through its work onstage and offstage. Long Wharf Theatre is committed to a culture of inclusion and anti-racism that inspires fellowship; sharing stories that provoke empathy, acceptance, and understanding; removing real or perceived barriers to learning and discourse; and nurturing new voices to assist make sense of our times. In its adjacent affiliate under the leadership of Jacob and Kit, Long Wharf Theatre volition use the ability of theatre to build bridges, spur new thinking, and excite our collective imagination through operation, education, and customs partnership.

In the most recent publicly reported fiscal twelvemonth ending June 30, 2020, Long Wharf Theatre reported total revenues of $5.9 million, with $4.6 from contributions and grants and $823,967 from program service revenue. In the same year, Long Wharf Theatre reported $6.5 million in expenses. Long Wharf Theatre is governed past a 26-member board of directors, led past Chair Nancy Alexander.

Customs

New Haven is the cultural capital of Connecticut—a vibrant and welcoming community that celebrates arts and culture as catalysts for civic engagement and spiritual uplift. Founded in 1638 and one of the showtime planned cities in America, New Oasis is home to Yale Academy, whose presence offers access to top notch medical care at Yale New Haven Hospital, renowned fine art museums, music, theatre, and lectures featuring internationally known speakers. Greater New Haven hosts a rich diverseness of higher pedagogy institutions, including Quinnipiac University, Wesleyan Academy, Academy of New Haven, Southern Connecticut State University, Albertus Magnus College, and Gateway Customs College.

A coastal city with New England charm and a distinct cosmopolitan influence, New Haven has a population of nigh 130,000 residents and is ranked among U.South. News & World Report's 100 best places to live. New Haven is recognized as a urban center of innovation and prosperity with a small town experience. New Oasis Greenish, a privately owned park and recreation area, remains a social center even today. As the birthplace of broad diversity of inventions—from the Frisbee to the hamburger—information technology is no surprise that New Oasis's entrepreneurial spirit is alive and well, whether in the start-ups at Science Park or the craft breweries and artisanal bakeries appearing in once-abased warehouses. The local economy is defined by health care and social services. There is a stiff tech community and a world-renowned architecture and pattern sector with principals like César Pelli. Yale University and Yale New Haven Hospital provide many of the expanse'south task opportunities, attracting highly specialized physicians, researchers, and academics.

New Haven is also a welcoming city to immigrants and, as issue, has seen a growing population in dissimilarity to some other places in Connecticut and the Northeast. In fact, a recent report by FiveThirtyEight that reviewed the education level, historic period, and ethnic diverseness of every metropolitan area in the The states concluded that, of any place in America, New Oasis well-nigh accurately reflects the demographics of the country as a whole in those areas. Demographically, the city is approximately 35 percent blackness or African-American, 32 percentage white, 27 percentage Hispanic or Latino, five percent Asian or Pacific Islander, 0.five percent American Indian or Alaska Native, and four pct of people who place as two or more races. Its surrounding region of 860,000 residents is 65 percent white, fourteen percent black or African American, 17 percentage Hispanic or Latino, 4 per centum Asian or Pacific Islander, 0.5 percent American Indian or Alaska Native, and 2 percent claiming two or more races. The changing face of America is personified in New Oasis.

Sources: bls.gov; usnews.com; gnhcc.com; fivethirtyeight.com

Position Summary

The Manager of Marketing and Communications, in partnership with the Artistic Director and Managing Manager, volition create the most compelling narrative and brand then the company can tell its story—past, nowadays, and hereafter. They will build brand and mission awareness for Long Wharf Theatre, drive earned revenue through ticket sales, and devise strategies to maximize public participation in the work of Long Wharf Theatre. This individual volition be a span architect who creates attainable pathways to audiences that have not otherwise been represented, with the goal of radical inclusion in all marketing materials, social media platforms, and press strategies. They will create strategies to enhance relationships with existing members and subscribers while simultaneously inviting and encouraging them to join Long Wharf on its journey.

Reporting to the Managing Director and working closely with the Artistic Director and senior leadership team, the Director of Marketing and Communications will ensure that all advertising campaigns, external messaging, and collateral materials fully correspond the mission, vision, and values of Long Wharf Theatre. This individual will speak with the phonation of New Haven, have the capacity to represent that vox externally, and be a central hub for communication materials beyond all departments. This private volition also be instrumental in supporting the theatre'south work in all areas of inclusion and anti-racism.

Roles and Responsibilities

Community Visibility and Earned Acquirement

• Actively collaborate with the Creative Managing director and other senior-level staff on artistic programming and flavor planning.
• Back up marketing and communication efforts across the organization, including development, educational activity, and community partnership needs.
• Manage content and messaging for website and digital communications, including targeted email marketing, video production, and social media.
• Serve as the make manager and develop key letters for all of Long Wharf Theatre's external communications.
• Provide leadership in the creation of visual assets that dynamically tell the story of Long Wharf Theatre's programming, new play development programs and membership /fundraising campaigns
• Cultivate opportunities for audience evolution and community connections that serve and appoint underrepresented and marginalized audiences.
• Create and direct the implementation of an integrated marketing strategy and sales plan to support subscription, single ticket, and grouping sales goals through traditional tactics besides as in gimmicky channels of digital media, direct response, and out-of-abode advertizing.
• Ensure that the highest level of client service is delivered during all moments of the patron experience by proactively managing the Box Role and Front of House team.
• Guide all media relations, including writing and approving press releases, providing timely responses to media requests, and generating consistent local, regional, and national media interest.
• Represent the Long Wharf Theatre as media spokesperson, equally deemed appropriate by the Managing Managing director and Artistic Director.
• Negotiate media placement, marketing sponsorships, and promotional partnerships.
• Comprehend other earned revenue and community visibility responsibilities as needed.

Data Analytics and Fiscal Accountability

• Regularly conduct and analyze audience and market inquiry to assess audition satisfaction, understand demographic and psychographic profiles, and hone tactics for increasing audience size and market footprint.
• Prepare annual income goals for earned revenue with the Managing Manager.
• Create and manage expense budgets for all ticket sales campaigns, institutional marketing, and other related expenses.
• Monitor sales, forecast revenue, and provide assay of flavor and unmarried ticket sales throughout the season.
• Recommend advisable demand-based pricing adjustments resulting from sales analysis.
• Initiate boosted promotions for events that experience lagging sales in a committed effort to achieve attendance and revenue goals.
• Establish standardized reporting metrics to provide business intelligence regarding direct response rates and website information analytics.
• Embrace other data analytics and financial accountability responsibilities as needed.

Team Building and Internal Advice

• Manage the operation of and inspire a results-driven surround for the marketing and communications team.
• Effectively delegate, actively initiate, and personally consummate marketing projects.
• Establish and maintain productive and collaborative working relationships with senior staff and lath members.
• Interact with the Director of Philanthropy to ensure necessary back up for Long Wharf Theatre's fundraising and organizational advancement initiatives.
• Provide strategic marketing and public relations back up for all pedagogy and customs partnership programs.
• Share research and results, revenue and expense projections, and other marketing updates with the marketing squad, senior staff, and board committees every bit required.
• Embrace other team building and internal advice responsibilities every bit needed.

Traits and Characteristics

As the company enters a new era, the Director of Marketing and Communications will atomic number 82 from a identify of collaboration. They will provide focused and strategic leadership that is grounded in rigor, curiosity, and joy. Guided past the core pillars of artistic innovation, radical inclusion, and revolutionary partnerships, the Director of Marketing and Communications will be a visionary leader who will bring collaboration, marvel, and rigor to the marketing team. Long Wharf Theatre is looking to build a boundary-breaking future and is seeking a visionary leader to back up the visitor's evolution. They will showroom a commitment to life-long learning with a salubrious disregard for the status quo and a relentless curiosity. This individual will be a collaborative senior leader and an organized project manager with a robust understanding of organizational culture and modify management. The Managing director of Marketing and Communications volition be a participative manager who inspires a team by modeling behavior that achieves acquirement goals through integrated marketing plans and a commitment to reaching new audiences. They will effectively communicate with judicious directness, both internally and externally.

Other fundamental competencies include:

• Collaboration – The drive to work empathetically and effectively with others towards a common goal that benefits the team.
• Creativity and Innovation – The ability to imagine, research, and implement new approaches, processes, and systems to accomplish organizational goals. A willingness to suggest calculated risks every bit an active pathway to attain beyond what has been accomplished in the past.
• Project Direction, Planning, and Organizing – The chapters to develop procedures, processes, and systems for gild, accuracy, efficiency, and productivity and to evangelize desired outcomes within allotted timeframes.
• Diplomacy – The adeptness to demonstrate superior cultural competence and awareness; effectively communicate with people beyond hierarchical and functional boundaries; empathize cultural climate and organizational issues; and build rapport while displaying a sincere interest in the professional success of others.
• Client Focused – The bent to anticipate internal and external customer needs, wants, and expectations and to demonstrate initiative and willingness to piece of work with the goal of meeting or exceeding those needs.
• Goal Orientation – The willingness to have buying of situations, accept responsibility for actions and results, and prioritize and complete tasks necessary to meet deadlines and reach revenue goals.
• Flexibility – The agility to cover and implement change when needed, serving as an inspiring leader.

Qualifications

A minimum of 5 to seven years of leadership experience in the field of marketing, public relations, and communications with increasing financial responsibilities is required. Experience in interpreting statistical data that advances decision making and a demonstrable track record of earned revenue results are also necessary. Excellent verbal, written, and listening communication skills are critical to success in the function. A nuanced understanding of inclusion and anti-racism with demonstrated leadership will be essential. The Manager of Marketing and Communications volition be an enthusiastic supporter of the theatre arts with a proven track record of success.

Compensation and Benefits

Long Wharf Theatre offers a starting salary range of $100,000 to $110,000, commensurate with feel.
Benefits include paid time off, health insurance, dental insurance, curt- and long-term disability, and life insurance.

Applications and Inquiries

To submit a encompass letter of the alphabet and resume with a summary of demonstrable accomplishments, please click hither or visit artsconsulting.com/employment. For questions or general inquiries about this job opportunity, please contact us at:

Jenna Deja, Vice President

Arts Consulting Grouping

201 West Lake Street, Suite 133

Chicago, IL 60606-1803

Tel        (888) 234.4236 Ext. 227

Email LongWharf@ArtsConsulting.com

State Acknowledgement

We acknowledge that indigenous peoples and nations take for generations stewarded the lands and waterways of what we at present call the state of Connecticut. Nosotros honor and respect the enduring relationship that exists between these peoples and nations and this land. We are standing on the unceded territory of the Paugussett, Quinnipiac, and Wappinger peoples. We remind ourselves that along with stolen land came stolen people. It is our responsibility to the futurity to know our by.

Long Wharf Theatre is an equal opportunity employer that welcomes and values diversity, inclusion, and equity in all forms.

Total-Fourth dimension Job in Theatre:

Chore Categories: Theatre. Job Types: Full-Time. Job Tags: advice, director, marketing, and theatre. States: Connecticut.

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Source: https://artjobs.artsearch.us/job/director-of-marketing-and-communications/

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